The Suzuki Jimny Turns 40

Suzuki is celebrating the 40th anniversary of the launch of the original Jimny compact 4x4 model, called Jimny Sierra.

The Jimny (originally named the LJ10 in some markets) was introduced in 1970 as a fully capable but affordable 4x4. The vehicle, which had been in development since 1968, was powered by a small 360cc two-stroke engine that used air cooling and developed 24 hp & 36 Nm of torque. It featured a ladder frame, built specifically for off-road performance, used a robust leaf sprung suspension for the front and rear axles and sent its power to the ground via a dual range transmission and a set of 16 inch wheels.

Over the years, the vehicle has evolved, adapting to the needs of the customers while maintaining its key values of compactness, lightness, 4x4 abilities and user-friendliness. The Jimny has been marketed in 188 countries and regions around the world.

“Few vehicles can lay claim to creating history, but the rugged little Jimny Sierra has earned its place in the history books,” said Suzuki Australia General Manager Tony Devers. “Other car companies build campaigns based around ill-informed marketing assertions. With 40 years of history and legions of dedicated fans, the Jimny backs up its claim as the original compact SUV with substance rather than semantics.”

“It has carved out a unique market position thanks to versatility that enables it to handle everything from the urban jungle to working in the toughest 4x4 arena,” Devers added.