Photo: Franco Grassi
For the moment, the Apple electric vehicle has more things in common with Big Foot than with any object on four wheels. Nobody has seen it, and yet everybody thinks they know something about it, some claim to have spotted it and all this time, the truth is out there.
The one thing we can be sure of is that Apple is at least considering an entry into the car market. Not only did it register the Apple.car web domain, but it also has recruited some men with expertise in the field. But as far as concrete evidence goes, we have very little to work with. There have been the occasional humorous reports of loud foundry-like noises coming out of an Apple facility, but that's about as serious as they get.
Now, though, a piece of information that slipped off the tongue of somebody who is believed to have worked on the Titan project (the name given to the Apple car endeavor) says that the deadline for the mysterious vehicle has been pushed back one year to 2021. The Information features an article on the three Sumner brothers who have worked for Apple on the Siri project that contains this little sidenote: "One person who worked briefly with the Titan team was told during their tenure at Apple that the company had been trying to deliver a vehicle by 2020, but the target slipped to 2021."
All previous reports talked about a 2020, or even 2019 release, but it looks like the fans of the Californian company will have to wait a little longer before they can match their phones with their cars. Besides, a 2021 reveal doesn't necessarily mean the car will become instantly available - just look at Tesla and its Model 3.
Speaking of Tesla, in early June, Elon Musk talked about the Titan project and called the Apple car "a missed opportunity." Say what you want about Musk, but he knows how hard it is to break into the automotive market starting from scratch. Apple wasn't supposed to do that, but recent reports suggest the American company has severed all negotiations with its initial partners - BMW and Daimler - which could be partly to blame for the delay.
With Tesla becoming an established automaker, don't be surprised if the Apple Car becomes the new favorite subject of the rumor mill. And with the launch pushed back one year, that can only mean more time to come up with the most bizarre suppositions. We can't wait to hear them.
Now, though, a piece of information that slipped off the tongue of somebody who is believed to have worked on the Titan project (the name given to the Apple car endeavor) says that the deadline for the mysterious vehicle has been pushed back one year to 2021. The Information features an article on the three Sumner brothers who have worked for Apple on the Siri project that contains this little sidenote: "One person who worked briefly with the Titan team was told during their tenure at Apple that the company had been trying to deliver a vehicle by 2020, but the target slipped to 2021."
All previous reports talked about a 2020, or even 2019 release, but it looks like the fans of the Californian company will have to wait a little longer before they can match their phones with their cars. Besides, a 2021 reveal doesn't necessarily mean the car will become instantly available - just look at Tesla and its Model 3.
Speaking of Tesla, in early June, Elon Musk talked about the Titan project and called the Apple car "a missed opportunity." Say what you want about Musk, but he knows how hard it is to break into the automotive market starting from scratch. Apple wasn't supposed to do that, but recent reports suggest the American company has severed all negotiations with its initial partners - BMW and Daimler - which could be partly to blame for the delay.
With Tesla becoming an established automaker, don't be surprised if the Apple Car becomes the new favorite subject of the rumor mill. And with the launch pushed back one year, that can only mean more time to come up with the most bizarre suppositions. We can't wait to hear them.
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