The 2010 Cleveland Auto Show to Feature Camp Jeep
According to Chrysler, the course set up for the 25,000-square foot exhibit will comprise several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before being sold. The course, is meant to test Jeep vehicles for Ground Clearance, Traction, Stability, Articulation and Suspension.
The course includes an 18-foot mobile mountain and a 12 x 15-foot section of terrain simulating fallen logs measuring 18 inches in diameter and a 30-degree wedge.
“We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer,” Mike Manley, Jeep brand CEO said in a release.
“The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4x4 capability. Attendees will enjoy the Jeep experience first-hand on the show floor beginning this weekend.”
The Jeeps attending the event will be driven by product specialists. The cars being subjected to the testing include Jeep Wrangler Unlimited, Grand Cherokee and Liberty models. Each ride will last, unfortunately, only five minutes.
The Camp Jeep experience is now in its sixth year. It was introduced in 2004 at the New York Auto Show and since has been a feature of several auto shows, including the one in Cleveland. According to Chrysler, since 2004 half million people have taken the five minute ride in the Jeeps.