Photo: Suzuki
Superminis come and go, and in this highly competitive market, only a few become the success stories they were supposed to. But it seems Suzuki struck gold when it launched the Swift.
The Swift as we know it was launched at the Paris Motor Show in September 2004. Unlike the Ignis before it, this was designed to be fun rather than cheap. The platform was extensively tested in Europe and the engines and gearboxes tailored for the engaging driving experience.
All these positive attributes transformed the Swift into a huge success story, with 3 million Swifts having just been sold according to official company figures. What's more, the rate of sales is accelerating, as it only took them the last two years to sell a million cars.
We are, of course, talking about global sales figures. The Swift is built all over the world, from Hungary, to China, India, Indonesia and Malaysia and more recently Thailand as well.
Swifts are popular in Europe, though nowhere near class leaders. However, Asian markets are gobbling them up because of their affordability. Globally, around 13 per cent of Swift sales are in Japan, 45 per cent in India and 23 per cent in Europe with the remainder from other world markets.
All these positive attributes transformed the Swift into a huge success story, with 3 million Swifts having just been sold according to official company figures. What's more, the rate of sales is accelerating, as it only took them the last two years to sell a million cars.
We are, of course, talking about global sales figures. The Swift is built all over the world, from Hungary, to China, India, Indonesia and Malaysia and more recently Thailand as well.
Swifts are popular in Europe, though nowhere near class leaders. However, Asian markets are gobbling them up because of their affordability. Globally, around 13 per cent of Swift sales are in Japan, 45 per cent in India and 23 per cent in Europe with the remainder from other world markets.
Google News