First an announcement: this is not a video about cars. The only vehicles you get to see are a couple of Ford vans and a message toward the end of the clip, reading "Ford, supporting success against the odds."
The story of the guys starring in it is just the right thing to keep you going on if you had a hard time lately. It's one of those stories that give you a different perspective on life, the type which a creative broadening of the mind can produce. It's about how a bunch of normal people like you and me got together and made it big even though destiny was against it.
In a Nordic country called Denmark, a surfing enthusiast called Mathias had a burning desire when he was a young lad: he wanted a new surfboard. But he didn't have the money to buy such a piece of kit. That's how Mathias bought the tools and materials needed to build a surfboard and started doing it in a DIY manner. Although poisonous gases from handling fiber glass were a big threat in making his homemade board, Mathias did not chicken and went through with it.
In no time at all, his passion on a budget drawn his brother Simon and a close friend named Bo. These three wave junkies ultimately started the Oh Dawn surf brand. Although Denmark isn't a proper surfing destination and it was very hard at first for the guys to design boards, clothing and other paraphernelia, the three made it big after a lot of blood, sweat, tears and financial hardships.
Their story is even more impressive when you find out that they had no proper experience in making boards, clothes, the lot. Hell, they didn't even have a business plan at first. Mathias tells that "I often wish I could take a step back and just hand out with my kid and girlfriend and forget all the worries that accompany this." However, quitting is not an option if you want to make it big.
The thing that kept Mathias and his buddies going and Oh Wear afloat is pretty simple in concept: "Just getting a feeling of humility and pride I get when I see people wearing things we have designed. It makes it all worth while. We started in 2011 and despite it sounding like the worst idea ever on paper, we're now in 80 stores around the world."
After you're finished watching the video, ask yourself a question: "what's keeping me from doing what makes me happy?" All in all, this story leaves you with a very clear notion: to never quit on your dreams.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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