Study: Drivers Spend an Average of 11 Seconds to Read an SMS
Obviously, Ford used the research to underline the advanced features its SYNC system provides, mentioning that a SYNC user reads the aforementioned text message in no less than 2 seconds using the system's voice support. In addition, drivers spend an average of 25 seconds to select a song using a stand-alone MP3/CD player compared to only 2 seconds for drivers using Ford's SYNC.
“We know people want to stay connected in their vehicles, so Ford is continuing to deliver that connectivity for them responsibly and safely,” says Susan Cischke, Ford’s group vice president of Sustainability, Environment and Safety Engineering. “Our SYNC research backs up what most of us instinctively know – that it is better while driving to place a call using a voice interface than dialing manually, because you can keep your hands on the wheel and eyes on the road.”
Ford SYNC is an in-car communications entertainment system developed by Ford with the help of Redmond-based company Microsoft that allows drivers to access certain functions of the car quicker than using traditional methods. For instance, MP3 and navigation functions can be easily enabled by voice via SYNC's voice recognition features.
Beside the popular hands-free support, voice recognition, Bluetooth connectivity and automatic phonebook transfer, SYNC is also equipped with the so-called 911 Assist feature that automatically calls 911 in case of accident and airbag deployment. Once the 911 operator answers the call, the system automatically plays a pre-recorded message and then allows car passengers to talk to emergency teams.