SsangYong Motor UK, the New Name for British Importer
The company will be lead by Paul Williams, managing director of the current importer, Koelliker UK. The new company that will be called SsangYong Motor UK will take over all the employs of the old business, as well as the dealerships, which will be expanded from the current 50 to 65.
“This is superb news for our dealers and customers who have been so loyal to the brand,” commented Mr Williams. “Shipments of the new Korando, as well as 2012 specification Rexton 2 and Rodius models will begin to arrive within the next few weeks.”
SsangYong Motor UK will operate from the existing parts logistics centre in Luton and administration office in Fleet. The UK market lineup will consist of the all-new Korando crossover, the seven seat Rexton 2 and Rodius people-mover.
“In addition to the current model line up, SsangYong is actively working on a number of new products, including range extensions to Korando as well as an electric vehicle. The first of these will be seen at the Frankfurt motor show in September. We have ambitious sales targets and aspirations for the brand in the UK. We will continue to aim our four-wheel drive products at the caravan/trailer and rural markets, while the Korando crossover and its derivatives enable us to expand into the mainstream car market and fleet sector. To this end we intend introducing a number of exciting marketing initiatives,” Williams added.