Photo: SRT
Sepia Laguna leather is known to be found in luxurious yachts, private planes and on high-end furniture. No automaker has offered the Sepia Laguna leather on its entire lineup so far, but this will change starting next year, when SRT will introduce such a luxurious interior package on all of its vehicles.
To provide the high-end leather package, SRT has teamed up with Swedish company Elmo Leather, who is known for sourcing its leather exclusively from Scandinavian cows, where barbed-wire is not used on ranches.
“Most leathers that are used in automotive applications are processed, and there is a grain or print applied to the leather to get out flaws like bug bites and scars,” explains Brian Papke, SRT Interior/Exterior Restraint Manager. “Ours is naked leather. Naked leather is right off the cattle. If the grain varies or there is a scar, that’s what’s on the leather. We don’t try to correct it. It is what it is. You are seeing and getting a pure piece of hide.”
The Sepia Laguna leather package will become available on the SRT Viper, Challenger SRT, Charger SRT, Grand Cherokee SRT and 300 SRT.
“Most leathers that are used in automotive applications are processed, and there is a grain or print applied to the leather to get out flaws like bug bites and scars,” explains Brian Papke, SRT Interior/Exterior Restraint Manager. “Ours is naked leather. Naked leather is right off the cattle. If the grain varies or there is a scar, that’s what’s on the leather. We don’t try to correct it. It is what it is. You are seeing and getting a pure piece of hide.”
The Sepia Laguna leather package will become available on the SRT Viper, Challenger SRT, Charger SRT, Grand Cherokee SRT and 300 SRT.
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