Smartphones to Drive In-Car Infotainment Systems
The trend – the increased importance smartphones are getting in our everyday life – has been noticed by Frost & Sullivan as well, who decided to run a study on how smartphones would impact the in-car infotainment (IVI) world. And the results are now in...
According to the consulting firm, smartphones would become the preferred infotainment solution in no time. The US will be the greatest supporter of these gadgets, while Europe, more conservative in nature, will try to resist at first.
Luxury automotive OEM manufacturers will be among the last to adopt smartphones as IVI solutions, as they will try to enforce the use of their own solutions as a guarantee of quality. And since most of those manufacturers are located in Europe, they too will add to the continent's stand against smartphones.
That resistance, however, will not last long. The evolution of both proprietary IVI solutions and smartphone-based ones will create a sort of hybrid, like Ford's SYNC, that will slowly replace the existing systems.
“OEMs and suppliers are attempting to reduce the life cycle gap between consumer electronics and automotives by introducing a standard interfacing solution,” said Frost & Sullivan research analyst Krishna Jayaraman. “Smartphone usage and apps adoption will favour the enabler and replicator approaches, triggering the hybrid system trend.”