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Skoda Trademarks vRS Logo in America After Registering Yeti, Octavia and Superb

Back in May, it was reported that Volkswagen's Czech sub-brand Skoda had registered the Yeti, Octavia and Superb Nameplates in America. We can't brush the story aside anymore, as the vRS logo has been taken for use in automobiles. They are very serious!
Skoda Trademarks vRS Logo in America After Registering Yeti, Octavia and Superb 5 photos
Photo: Skoda
Skoda has grown in leaps and bounds since being taken over by Volkswagen a couple of decades ago. Right now, they are making a ton of money in China as well, but there is little room left to grow.

As a Brand, Volkswagen has shot itself in the foot with the emissions scandal. It could take them several decades to recover, and they will never be able to sell TDI engines in America. So all that investment money could be used by Skoda instead.

According to The Truth About Cars, the vRS logo was registered with the US patent office on July 14th. The announcement comes a couple of months after Skoda also registered the names of the Yeti, Octavia, and Superb models.

Renault, Citroen and Peugeot are all considering a return to the US. Neither they nor Skoda is likely to have anything ready before 2020, but eventually...

In my opinion, the vRS trademark is the most interesting. It shows Skoda looked seriously into the matter and realized Ford owns the "RS" name that it uses in Europe so the vRS from Britain will have to suffice.

Right now, there is only one such Skoda model, the Octavia. It's available with both versions of the Golf GTI's 2-liter turbo, plus the 2.0 TDI powerhouse from the GTD. Europeans can even order it as a wagon with 4x4. Boy, talk about forbidden fruit!

The Octavia vRS is the Golf GTI your mother would appreciate because the size of its trunk is gigantic and it looks serious enough for a job interview.

Recent reports suggested Skoda could eventually develop hot versions of other cars, such as the Kodiaq crossover SUV and Superb flagship.

Skoda has a great shot of picking up where Volkswagen left off. However, the brand hasn't sold anything in America for over half a century.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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