Skoda Sales Up 15% in 2011
The Indian market provided a welcomed surprise for the automaker, as demand there increased by 50 percent to 30,005 cars in 2011. But other markets like China, Germany and Russia proved essential.
This was only the first year o Skoda’s growth strategy, and it was a successful one, but going forward the automaker plans to expand its presence in China and Russia with the help of its VW Group allies.
“This has been an important SKODA year”, was SKODA CEO Prof. Dr. Winfried Vahland’s year-end assessment. “We have made an impressive start in implementing our 2018 Growth Strategy, growing significantly and achieving a new sales record. Our production, sales, financial figures and international footprint all improved yet again,” he added. The brand’s next objective is clearly defined: SKODA intends to raise its worldwide sales to at least 1.5 million per year by 2018. “In 2011, the company created an excellent base for this.”
“The Rapid will substantially strengthen and expand our position in India. For our growth course, India is a country with especially great potential”, says Vahland.