Photo: Skoda
It seems that cars aren’t the only things that get upgrades and facelifts but their dealer networks as well. This is the case of Skoda and the brand’s new dealership that will soon incorporate, in 2015, a fresh, modern and minimalistic design.
The new face of Skoda dealership will be more dynamic, with a modernized customer friendly layout, something to fit their stylish vehicles. This decision was made as part of the 2018 Skoda Growth Strategy, that of increasing their sales to at least 1.5 million cars per year.
The reorganization will be present worldwide, in all of the 5,300 dealerships, the emphasis being put on modern architecture , new communication areas as well as attractive salesroom design.
“We are building our position as a strong international brand with the most comprehensive model campaign in corporate history,” says Werner Eichhorn, Skoda Board Member for Sales and Marketing. “In recent years we have invested heavily in modernizing and expanding our model range. Now our sales partners’ new appearance provides the ideal backdrop for the presentation of our vehicles to the customer,” he went on to say.
Thus, it seems that they are keen on proving Skoda’s brand promise - “Simply Clever – clever engineering with a human touch.”
The key features of the dealership’s new exterior are:
The reorganization will be present worldwide, in all of the 5,300 dealerships, the emphasis being put on modern architecture , new communication areas as well as attractive salesroom design.
“We are building our position as a strong international brand with the most comprehensive model campaign in corporate history,” says Werner Eichhorn, Skoda Board Member for Sales and Marketing. “In recent years we have invested heavily in modernizing and expanding our model range. Now our sales partners’ new appearance provides the ideal backdrop for the presentation of our vehicles to the customer,” he went on to say.
Thus, it seems that they are keen on proving Skoda’s brand promise - “Simply Clever – clever engineering with a human touch.”
The key features of the dealership’s new exterior are:
- The green entrance set in front of a glass wall, utilizing daylight
- The large communications wall next to the entrance to the dealership
- The logo wall with the new ŠKODA logo on the side of the building
- A white frame, running along the sides and top of the building façade
- Dark-grey cladding
- New pylons (with brand logo and dealership name) and flags
Google News