Shell Becomes Official Sponsor of the Belgian Grand Prix
Needless to say, Shell is quite a common brand in F1 thanks to their long-life association with Scuderia Ferrari.
“Shell was amongst the first to recognise Formula 1 as a powerful platform which has been successful for Shell for 60 years,” announced F1's chief executive Bernie Ecclestone in a statement for the press.
“By becoming the title sponsor of the 2011 Formula 1 Shell Belgian Grand Prix, Shell continues to prove its commitment to the sport and play a key role in its enduring success. We recognise the valuable contribution made by Shell over many years and are delighted to provide an environment for this global brand to develop its commercial products.”
In addition to the aforementioned title sponsorship deal, Shell has also signed an agreement with the Formula One Group for trackside advertising at selected F1 races.
“The 2011 Formula 1 Shell Belgian Grand Prix is a great way to augment our technical partnership with Scuderia Ferrari,” added Richard Bracewell, Shell Global Sponsorships Manager.
“The extreme and controlled testing ground provided by Scuderia Ferrari allows us to constantly develop our fuels and lubricants. Spa is one of the most demanding races on the calendar for teams and drivers alike, making it the perfect place to demonstrate Shell's premium products.”