Photo: Ferrari
Great news holiday makers. In just a couple of years, you won't have to travel all the way to Abu Dhabi to ride the Ferrari roller coaster. Ferrari has just announced a second theme park has just been approved, ideally placed in a country where most British and German tourists visit during the summer: Spain.
PortAventura Entertainment has signed a deal with Ferrari to build the theme park, which will be called Ferrari Land. It will be placed inside an existing resort situated outside the city of Barcelona.
The project will be ready for a grand opening in 2016, by which time 4 million people are expected to visit each year, 50% of them from outside the country. The main attractions will include Europe’s highest and fastest vertical accelerator. A luxury hotel, swimming pool and dozens of other F1-theme animates will also be developed using the allocated €100 billion ($140 million) budget.
As you guys might remember, Ferrari World Abu Dhabi opened on November 4, 2010, becoming the world's largest indoor theme park. This will remain the largest of the Ferrari venues, its 200,000 square meter building dwarfing Spain's Barcelona75,000 square meter complex.
"We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.” said Andrea Perrone, CEO of Ferrari Brand.
The project will be ready for a grand opening in 2016, by which time 4 million people are expected to visit each year, 50% of them from outside the country. The main attractions will include Europe’s highest and fastest vertical accelerator. A luxury hotel, swimming pool and dozens of other F1-theme animates will also be developed using the allocated €100 billion ($140 million) budget.
As you guys might remember, Ferrari World Abu Dhabi opened on November 4, 2010, becoming the world's largest indoor theme park. This will remain the largest of the Ferrari venues, its 200,000 square meter building dwarfing Spain's Barcelona75,000 square meter complex.
"We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.” said Andrea Perrone, CEO of Ferrari Brand.
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