SEAT Planning Rapid Expansion Into China
SEAT executives are planning on increasing the number of dealerships from the current 8 dealerships to 15 by the end of 2012, with showrooms opening this year in Guangzhou, Hangzhou, Nanning, Xi’an und Xiamen, Beijing and Shanghai.
“SEAT has arrived in China. We are launching our success story on this market with our state-of-the-art, attractive city showrooms and with the SEAT Leon as the entry model.Here in China, we are observing a groundswell of increasingly discerning customers that want to differentiate themselves with their cars. SEAT stands for emotional design and state-of-the-art engineering, for guaranteed driving fun mile-for-mile. Our unique combination of design and performance, of technology and precision secures for us an enormous potential within this key marketplace," SEAT Chairman, James Muir said.
They plan on introducing the Leon first, with the rest of the range soon following and with VW underpinnings and a dash of style, there’s no reason why SEAT can’t hit it big in China.
Story via chinacartimes.com