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SEAT Needs to Sell More Cars To Survive

Spanish automaker SEAT needs to sell more cars in order to be sustainable in the future, company president James Muir has revealed.
2013 Seat Leon SC 1 photo
Photo: NewsPress.co.uk
Having sold 320,000 vehicles last year, SEAT needs to double their sales in order to survive and sell near one million cars in order to get more investment from its parent Volkswagen Group.

"We have to bring volume to the table as well as profits," said James Muir. "In the short-term that means the investment we have received for the Leon family needs to translate in to sales. Then every bit of investment we get thereafter needs to pay off. With that, we can shout louder within the VW Group to get more investment."

SEAT has just revealed the 2013 Leon SC in Geneva earlier this month, but rumor has it that the Spanish company is looking to expand to the crossover market. The first step will be developing a Nissan Qashqai rival on Volkswagen's MQB platform.

Story via Autocar
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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