SEAT Needs to Sell More Cars To Survive
Having sold 320,000 vehicles last year, SEAT needs to double their sales in order to survive and sell near one million cars in order to get more investment from its parent Volkswagen Group.
"We have to bring volume to the table as well as profits," said James Muir. "In the short-term that means the investment we have received for the Leon family needs to translate in to sales. Then every bit of investment we get thereafter needs to pay off. With that, we can shout louder within the VW Group to get more investment."
SEAT has just revealed the 2013 Leon SC in Geneva earlier this month, but rumor has it that the Spanish company is looking to expand to the crossover market. The first step will be developing a Nissan Qashqai rival on Volkswagen's MQB platform.
Story via Autocar