Saturn Fans Try To Save The Brand
According to autoblog, dumping the Saturn brand is estimated to cost General Motors at least $3 million for each dealership. And we're talking about a lot of dealerships, around 425 of them, all scattered around the U.S.
That doesn't look to good, considering the fact that whoever buys the car brand will in fact only get a sunken ship, a logo and a dealership network. The Saturn name has no engineering or manufacturing abilities outside of General Motors and that will make the actual selling of the brand, well, useless to the one who buys it.
This means that from now on we will probably never have the famous Saturn Homecoming, which used to take place at the famous Saturn plant at Spring Hill. That was once a big part of the Saturn culture and now seems to be a thing of the past.
The brand that had some great potential and then turned into something less hasn't seen major profitability for more than ten years. Without new models and General Motors cutting the funds for new Saturn products, the plan so far seems to go into an unfavorable direction for the brand.