autoevolution
 

Saab Seeking Importer for Mexico, Brazil and Argentina

Saab is making new steps in the process of returning to the market as a “new” brand, with the company’s latest effort being to seek an importer for the Mexican, Brazilian and Argentine markets.

The importer role means that a company will have to cover the import and distribution of Saab vehicles and parts, as well as to establish a national dealer network and offer marketing support.

As a first step in the recruitment process, Saab has engaged the services of the consultancy firm API LLC, based in the United States, who will begin evaluating potential candidates for an exclusive Saab distribution contract,” stated the press release.

Saab’s current swansong is the 9-5 sedan, with the vehicle leading the greatest product offensive in the automotive producer’s history, which will also see the 9-4X crossover and the wagon version of the 9-5 come to the market.

Saab is currently present in 53 countries around the world. The company’s South African appointments, which are scheduled to be made in the course of the next three months, are part of a major expansion plan for the region.

"These are exciting times for the Saab franchise as we continue to restructure our international operations," said Adrian Hallmark, Saab Automobile's Executive Director of Sales. "We are now seeking a long-term business partner with knowledge of the automotive market in Mexico. They must share our entrepreneurial approach to business and demonstrate a total commitment to customer service."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories