While the company which now owns Saab may have managed to secure rights to use the name, they failed to get the griffin badge thrown in, as well. However, according to just-auto.com, former Saab and current Spyker CEO, Victor Mueller said that he never really liked the griffin logo, and that he wanted to get rid of it, in favour of Saab’s old airplane logo.
The airplane logo was first designed in 1965, and it was just a stylized version of the company’s even older logo, also portraying an airplane, dating from 1937. Saab adopted the griffin logo in 1984, fifteen years after their merger with Scania. The old logo, to our eyes at least, is a simpler and overall nicer design, anyway.
So, in a way, this is a good thing for Saab, as they would be using their traditional logo, and not some fake one drawn up by marketing types in the mid 1980s. If this turns out to be true, it will only boost the appeal of Saab as a brand, instead of lowering it. It would also be undoubtedly promoted as a ‘harking back to the glory days’ kind of thing, by their marketing men.