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Rolls-Royce Will End Production of Phantom This Year, 13 Years After Launch

Rolls-Royce has announced that 2016 is the last year of production for the current-generation Phantom.
Rolls-Royce Phantom Zenith collection 3 photos
Photo: Rolls-Royce
Rolls-Royce Phantom Zenith CollectionRolls-Royce Phantom Timeline
Its successor will come to market in 2018, leaving a one-year hiatus for the Goodwood-based brand’s flagship. Along with the announcement of the end of production for the current Phantom, the British brand’s officials have also confirmed they will not replace the Phantom Coupe and Drophead Coupe.

So, if you are into those two models, it is time to break the bank and get one of the 50 units available as a Phantom Zenith limited edition. If you are going to buy a Phantom, go big and get a limited-edition model. The price difference does not matter to you anyway, and it is going to be worth more over the years.

The current Rolls-Royce Phantom was introduced 13 years ago. This generation is the seventh in the Phantom timeline and has formed the base for the brand’s success in recent years.

The people of Rolls-Royce have not specified a date for when exactly they will stop making the Phantom, but we suppose it is related to how many orders they will register for the last year of production for this model. If we were to look at Land Rover’s success with the final year of manufacture for the Defender, we could expect the Goodwood manufacturing facility to be extremely busy this year.

The limited series of Phantom models will be called Zenith and will mark the last ever Phantom Coupe and Drophead Coupe available from Rolls-Royce Motor Cars. Each of the 50 cars will be the best of its kind and will bring the sum of the best features in each model, with a few surprises added for good measure. Among these surprises we noticed an unusual item: a “money cannot buy portable memento of his or her purchase.” Rolls-Royce expects “tremendous demand” for the limited edition models, so we suppose these cars will sell out quickly.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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