Rolls-Royce Announces Record 2011 Sales
Rolls-Royce managed to convince 3,538 customers last year, a figure that can be translated into a 31 percent over the one registered in 2010. We have to mention that the previous record was set back in 1978, when the carmaker sold a total of 3,347 vehicles.
In terms of volume, China was the company’s largest market, being followed by the US. The increase was led by the Asia Pacific region, where sales increased by 47 percent. The company also registered hefty booms in Germany and Russia, where sales doubled compared to the ones registered in 2010.
The best-seller was the Ghost, together with the Extended Wheelbase model, with a helping hand also coming from the new Bespoke customization program - the carmaker tells us that almost all Phantom customers used this last year.
Rolls-Royce is planning to increase the production capacity at Goodwood, with the new development scheduled to debut in February next year.