Rendering: 2015 Toyota Prius 4
To put the growth story that is the Prius into perspective, In the first three full years of sales, they delivered an average of 15,000 cars in Japan. But currently, they make about 20 times that for the domestic market, 10 times for the US and who knows how many globally.
The Prius has diversified into MPV and subcompact segments, trickled down into sedans and SUVs. But the core model is what we're really excited to see.
The Prius fuel economy has improved on average by about 10% each generation, and Toyota is rumored to make the next one a 55 mpg car, and no, we're not talking about a plug-in hybrid.
Not much is know about the new Prius, but it will be based on Toyota New Global Architecture (TNGA), with improved lightness and aerodynamics.
Such a car has to be designed in a wind tunnel, but a unique blend of elements define a Toyota hybrid in terms of design. This rendering by Rm.Design could give us a hint as to what's going on though. A combination of elements from the current model and the new Toyota Corolla are visible here, and even though it might seem strange, there is sound reasoning behind this Photoshop creation. Toyota's Keen Look design language has to be respected, and so do the "aero" proportion of an efficient car, so this could be what the 2015 Toyota Prius will look like, two more years from now.
Rendering via Rm.Design
comments written so far
Really, the Prius is the only thing that makes the Japanese industry shine? I think your forgetting the Japanese have already been at the forefront of the auto industry since the 1970's producing vehicles such as the corolla, accord which proved that it is possible to mass produce a vehicle that is reliable, well built and affordable. The prius is a great car and will be part of its future success but is still not Toyota's volume sellar and has little to do with there success so far.