Photo: RAM
In Europe, the only legal way to get a Ram pickup truck is via authorized EMEA region importers. There are only two of those in the guise of AK Leasing GmbH and Auto Export Corporation. Be that as it may, FCA-owned Ram Truck is gearing up for the offensive.
At this year’s edition of the IAA Commercial Vehicles Exhibition in Hannover, Ram Truck made it clear that the “brand gears up for expansion into markets for commercial vehicles outside North America.” Unfortunately for Ram, it showed up in Hannover with a vehicle that can be described as not suitable for European customers. Yup, it’s a full-size pickup powered by a HEMI V8.
Regardless of the fact Europe loves turbo diesels and full-size pickup trucks are not adequate there due to narrow roads, the one-off vehicle featured in the adjacent photos measures the outside temperature in Fahrenheit, not Celsius. Dear people at Ram, every single country in the European Union uses the Celsius scale. But in this workhorse’s defense, the speedo is in km/h.
What else should be said about Ram Truck’s international debut at IAA 2016? Well, the 1500 Quad Cab Sport pickup with Moparized accessories is converted to run on LPG (liquefied petroleum gas), which is a nice touch for fleet owners. However, the 3.0-liter turbo diesel V6 from the Jeep Grand Cherokee would’ve been a more attractive proposition for Europeans.
At the end of the day, Ram’s first appearance at the world’s premier commercial vehicle show is a bit of a miss. On that note, the American automaker will clean up its act in the not-too-distant future, when Ram Truck officially enters the EMEA region. Bob Hegbloom, the head honcho of Ram, is adamant that IAA 2016 is the perfect entry point to expand the truck brand.
“We are using this show to gather customer and media feedback. This is just the beginning and we’ll continue to unfold the Ram Truck brand plan on a regional basis,” said Hegbloom. Here’s hope Ram will bring forth a pickup the Europeans would actually buy, as in the purported successor to the Dakota.
Regardless of the fact Europe loves turbo diesels and full-size pickup trucks are not adequate there due to narrow roads, the one-off vehicle featured in the adjacent photos measures the outside temperature in Fahrenheit, not Celsius. Dear people at Ram, every single country in the European Union uses the Celsius scale. But in this workhorse’s defense, the speedo is in km/h.
What else should be said about Ram Truck’s international debut at IAA 2016? Well, the 1500 Quad Cab Sport pickup with Moparized accessories is converted to run on LPG (liquefied petroleum gas), which is a nice touch for fleet owners. However, the 3.0-liter turbo diesel V6 from the Jeep Grand Cherokee would’ve been a more attractive proposition for Europeans.
At the end of the day, Ram’s first appearance at the world’s premier commercial vehicle show is a bit of a miss. On that note, the American automaker will clean up its act in the not-too-distant future, when Ram Truck officially enters the EMEA region. Bob Hegbloom, the head honcho of Ram, is adamant that IAA 2016 is the perfect entry point to expand the truck brand.
“We are using this show to gather customer and media feedback. This is just the beginning and we’ll continue to unfold the Ram Truck brand plan on a regional basis,” said Hegbloom. Here’s hope Ram will bring forth a pickup the Europeans would actually buy, as in the purported successor to the Dakota.
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