Proton Australia Announces Pricing Changes
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Getting straight to the point, Proton's S16 G now has a recommended retail price of $11,990 for the entry-level version, the GX manual for $12,990 and the GX automatic for $14,990.
Satria Neo G manual is now $14,990, Satria Neo GX manual is priced at $15,990 and the Satria Neo GXR manual has been reduced by $1,000 to $16,990.
Persona G manual is now $15,990 and the Persona GX manual is priced at $17,490. Finally, Gen.2 G manual is priced at $16,990, Gen.2 GX manual at $18,490 and the Gen.2 GXR manual has been reduced by $1,000 to $19,990.
All the Satria Neo, Persona and Gen.2 variants are available with automatic transmission for an extra $2,000.
"Our philosophy for Proton is to provide the best priced cars, with great handling, quality and features ensuring a compelling purchase proposition for our customers," said Billy Falconer, Proton Cars Australia general manager sales and operations. “Buyers are embracing S16 because of the $11,990 price which includes 3 years warranty and 24 hours roadside assistance and as a result we now have a four week waiting list on the car," he added.
As part of its marketing initiative, the manufacturer also launched a new website, redesigned for search engine optimisation and ease of navigation. During 2010, Proton also plans to introduce several new models and variants into the Australian market including its first people mover and a Lotus Racing Satria Neo R3.
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