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19th of November 2009 | 08:50 GMT | Daniel Patrascu

Pre-Owned Mercedes-Benz Cars, Thru Manheim San Francisco Bay

STORY HIGHLIGHTS:

Text size - +
  • Mercedes to offer Pre-owned, late-model car thru Manheim
  • The partnership expected to generate 5,000 sales in 1st year
  • The first collection to be displayed on December 9

 
Click to enlarge [Pre-Owned Mercedes-Benz Cars, Thru Manheim San Francisco Bay - pic 1]
Pre-owned, late-model Mercedes Benz vehicles will be offered, starting today, by Mercedes Benz Financial exclusively thru Manheim San Francisco Bay, following a pilot program which ran earlier this year.

"Mercedes-Benz Financial only offers vehicles at select locations across the country," Jesse D'Elena, Mercedes-Benz Financial Auctions manager said in a release.

"In doing so, the auctions that partner with us have to perform at high levels in several areas. The team at Manheim San Francisco Bay did just this during our testing. And they continue to show solid results and provide us and our buying dealers with great service. We look to continue to strengthen this partnership in the future, as Northern California continues to be a key market for Mercedes-Benz Financial."

According to Mercedes, the offer to be found with Manheim will consist of an entire array of vehicles, including "desirable executive" and other certified pre-owned models. The partnership between the two companies is expected to generate, during its first year, some 5,000 passenger cars and SUVs in-lane and online offerings.

"One of Manheim's unique strengths is our ability to deliver multi-channel sales events that generate maximum awareness and exceptional results for our strong buyer base," Christopher Head, Manheim San Francisco Bay general manager said.

"Our team's priority is to deliver quality service to Mercedes-Benz Financial, while helping them drive enhanced vehicle value and increased sales."

Those interested can see the first collection of vehicles at Manheim's on December 9.

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