Porsche Is Pessimistic, Forecasts Poor Sales
After taking a look at the development of sales by mid-January 2009 as a fundamental indicator, the sentence is quite obvious: just like other automakers in the world, Porsche is following a descending trend due to the global financial climate. On the principle, “Poor sales, less money" Porsche might see its revenues drop by 14.3 percent to about three billion Euro.
Even if the German car maker does not want to reveal the real figures until submission of the half-yearly Financial Report in March, it is believed that sales in the first business year have dropped by 27.3 per cent to approximately 34,000 units, announced the President and Chief Executive Officer of Porsche Automobil Holding SE, Dr. Wendelin Wiedeking, at the Annual General Meeting of the Company in the Porsche-Arena, Stuttgart. The Volkswagen figures are also not available for the moment, so the German auto maker shouldn't rush to conclusions.
The most popular Porsche model seemed to have been the 911 which accounts for 13,500 units sold in this period of time, a drop when compared to the 16,263 units sold in the previous year. Porsche puts the success of the new 911 on the addition of highly efficient Direct Fuel Injection and the double-clutch gearbox Porsche-Doppel-kupplung (PDK).
The pain in the neck appear to have been the Boxster model series, whose sales have decreased significantly to approximately 3,900 units. If you take into consideration that in 2007 this model was sold in 9,835 units, you will surely understand Porsche is dealing with a serious drop in demand for the Boxster.
In addition, Porsche expects poor sales are consistently spread all over the world, with 4,150 units sold in Germany and 11,850 units sold in North America.