Porsche Comes Back to Detroit in 2011
"Volkswagen will definitely occupy a portion of the floor pan at next year's show," said Sam Locricchio.
In addition, Bill Perkins, co-chairman of the Detroit auto show, told the Detroit Free Press that some carmakers might come back to the show, mostly thanks to the recovery the auto market has posted in the last months.
"The demand for space is very strong. People see the market coming back," he told the aforementioned source.
Porsche is not the only carmaker that refused to inject money into public appearances, as Nissan said no to the 2010 edition of the show in an effort to cut costs. "Nissan by no means was targeting to be or not to be in Detroit," Nissan spokesman Scott Vazin said at that time when trying to explain the reason behind the company's decision.
NAIAS will hold the media preview in 2011 on January 10 and 11, followed by the industry preview the following two days. The public will have a chance to admire the vehicles on display in between January 15 and 23, 2011.