Porsche Announces Sales Record in 2012
With 143,096 vehicles sold worldwide last year, which means an increase of 22 percent compared to 2011, Porsche has had the best sales year in history.
A key role in Porsche's market success last year was played by the Cayenne SUV, which made up more than half of the company's total sales, with 77,822 units (30 percent more than 2011). However, the highest growth was recorded by the 911, which went up 49 percent to 26,203 vehicles.
The Panamera was the automaker's second best-selling model, with 27,331 units (a 3.1 percent decrease compared to 2011), while the Boxster and the Cayman had sales of 10,126 and 1,614 units respectively.
The company's turnover saw a boost of 27 percent to €13.9 billion ($18.1 billion), with operating profit growing by 19 percent to €2.44 billion ($3.18 billion). Production increased in 2012 as well, with Porsche building 151,999 vehicles, 19 percent more than last years.
While Porsche sales grew globally with almost 22 percent, the highest figures were reported in North America, where sales increased by 34 percent to 39,192 units. China sales grew 32 percent (33,590 vehicles), Europe sales were up 8 percent (31,094 units), while Germany bought 16 percent more Stuttgart-built cars (16,090). Sales rose 19 percent in the rest of the world (23,130 units).