Poor Sales May Force Citroen to Reduce WRC Budget or Withdraw Altogether
The head of the company, Frederic Banze said: “Look where Citroën was a decade ago – almost gone [. . .] The lead force in that transformation has been product, but the World Rally Championship program has contributed a lot too, inspiring the company from within and transforming its image among the outside world [. . .] Competing and winning in these extreme conditions sends a proud message, particularly when it has been achieved in a journey with Sebastien Loeb, who has developed with us into the standard bearer for all drivers.”
Another worrying aspect for Citroen is the fact that VW will be entering the WRC world as of next year, and they will arrive with a considerably bigger budget - much more than the French company wants/has to give. Citroen will rely on “experience and knowledge” to triumph over the Germans.
Story via autocar.co.uk