Photo: PSA Group
DS, the premium brand owned by PSA Peugeot-Citroen, wants to come to the United States of America. The company intends to come to the U.S. by 2020, and it appears that their plan involves a plug-in hybrid SUV.
While Citroen and Peugeot might not enter the American market along with the DS brand, the latter will have to bring all of the best bits from the entire portfolio, but without the drawbacks or slow-selling items. Since the U.S. has different crash-testing regulations, and homologating a new model is pricey, it is not expected of the French group to bring all of its portfolio's components.
Because of that, affordable models from Peugeot and Citroen are not projected to reach the USA, but the group’s most expensive products will be there.
Evidently, since it will be a few years until American customers will be able to buy a brand new French car from their local dealership, those products that we are referring have yet to be launched.
We know that the DS brand is preparing to launch an SUV in Europe, and that the company is already experimenting with plug-in hybrid drivetrains. After the entire Dieselgate scandal, the French corporation will probably not try to sell diesel engines in the USA, but focus on hybrid solutions instead.
While the hatchbacks from DS are attractive from a European point of view, they might not match the expectations of American customers, who are known to like different things in an automobile. Therefore, the DS brand is expected to have at least two SUVs in its offer, and those sold in the USA will come with a plug-in hybrid drivetrain.
However, the plug-in hybrid system of these SUVs will not be the only option for those models. Instead, they are expected to consider an all-electric car for this market. With the precedent of Tesla Motors, the French at DS should not have concerns about selling an all-new brand in the U.S. with an electric drivetrain.
The first DS model sold in the USA should reach the market by 2021, and our money is on the fact that it will be a plug-in hybrid car with a turbocharged gasoline engine.
Because of that, affordable models from Peugeot and Citroen are not projected to reach the USA, but the group’s most expensive products will be there.
Evidently, since it will be a few years until American customers will be able to buy a brand new French car from their local dealership, those products that we are referring have yet to be launched.
We know that the DS brand is preparing to launch an SUV in Europe, and that the company is already experimenting with plug-in hybrid drivetrains. After the entire Dieselgate scandal, the French corporation will probably not try to sell diesel engines in the USA, but focus on hybrid solutions instead.
While the hatchbacks from DS are attractive from a European point of view, they might not match the expectations of American customers, who are known to like different things in an automobile. Therefore, the DS brand is expected to have at least two SUVs in its offer, and those sold in the USA will come with a plug-in hybrid drivetrain.
However, the plug-in hybrid system of these SUVs will not be the only option for those models. Instead, they are expected to consider an all-electric car for this market. With the precedent of Tesla Motors, the French at DS should not have concerns about selling an all-new brand in the U.S. with an electric drivetrain.
The first DS model sold in the USA should reach the market by 2021, and our money is on the fact that it will be a plug-in hybrid car with a turbocharged gasoline engine.
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