Pirelli Launches Customizable Motorcycle Tires [Video]

Coinciding with the launch of the new Diablo Rosso Corsa tires, Pirelli also made available the first customizable motorcycle tire service. You can apply your own initials, name, individual words or whole messages, images and logos, which can then be applied to the tires’ sidewalls with special labels created directly by the rider.

In fact, the sides of the new Diablo Rosso Corsa tires were specifically designed to accommodate the adhesive labels that anyone can design on Pirelli’s website and received directly at home.

You just have to access the dedicated Pirelli site in order to build your own customised kit containing six unique tire labels and all the material necessary to apply them. Here you will find a wide selection of reproductions of the Superbike World Championship circuits as well as logos, banners and letters in different colours.

As you will see in the video below, there are only a few clicks necessary to make the new Diablo Rosso Corsa suit your personality.

The newly launched Diablo Rosso Corsa tires also include another notable first: it’s the first tire to measure its grip as a factor of its ability to transfer horsepower from the bike to the asphalt at various points of a racetrack.

According to Pirelli, Diablo Rosso was found to transfer 10 HP more to the ground than other tires tested with up to 40 HP in the fastest sections. “The new Pirelli tyre has been developed for motorcyclists who love sport-performance riding, both on the track and on the street, without sacrificing safety,” a company statement reads.