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Peugeot Launches Design Lab

In an effort to better capitalize on their design expertise and bring in new kinds of business other than the automotive, French carmaker Peugeot has opened up a new design center called Peugeot Design Lab, located in the existing centers of Paris, Shanghai and Sao Paolo.
Peugeot speed boat 20 photos
Photo: Peugeot
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To show a bit of what they can do, they designed a luxury cigarette yacht, a sale boat, a lear jet, watches and some cool-looking bicycles, all of which you can check out in the gallery below.

Peugeot Design Lab will be led by Cathal Loughnan, who will report to Gilles Vidal, Director of Style Peugeot.

“The challenge for  automobile designers is ambitious: to anticipate ever higher expectations for quality, safety, and content, while preparing to make a step forward in design with a style that is innovative, attractive, and different,” said Gilles Vidal, Director of Style Peugeot.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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