No Lex Luthor for Superman SsangYong in the UK
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According to some new figures provided by UK's SMMT (The Society of Motor Manufacturers and Traders), May was the second successive month of sales growth for SsangYong, with a 42 percent year-on-year increase. SsangYong’s Ian Nicholson explained that the five year warranty/five years free servicing offer was extremely appealing for new car buyers, cardealermagazine.co.uk wrote.
"To show any kind of increase in today’s market is something of an achievement, and we are very pleased that we are making progress. Our dealers now need to build on this, and we will be helping them do that over the course of the summer," he was quoted as saying by the aforementioned source.
Getting back to SsangYong's difficult economic situation, the company recently received the green light to continue the restructuring process. The company is now required to submit a detailed survival plan by mid-September in which it will explain, point by point, the measures it intends to apply to become competitive.
"This is the news we were hoping for and it means that SsangYong now has the lifeline it needs to implement major changes. The future will continue to be difficult, as it is throughout the auto industry, but the result should mean a leaner, much more efficient SsangYong," Paul Williams, managing director of distributor Koelliker UK Ltd., commented on the court's decision at that time.
"We already know that there will be a broader range of passenger cars using the latest petrol, diesel and hybrid technology, and the first – the C200 – will go into production later this year. Our dealers can now go forward with renewed confidence."
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