The hatchback segment is about to get a new player coming directly from Japan. Nissan has initiated a plan to produce a hatch that will take the place of Almera, a model that has been discontinued in 2006, as autocar reports.
The Japanese carmaker has bold ambitions, as it is targeting the segment’s icon Volkswagen Golf. The initiative is part of Nissan’s plan to become an active name in 90 percent of the world’s markets and gain an additional three percent market share on a global scale. The company is currently present in 84 percent of the world’s automotive markets.
“To date, we have grown by circumnavigating the competition very successfully with cars like the Qashqai, but to go further we will have to tackle the market head on," Andy Palmer, Nissan’s senior vice president ,was quoted as saying by the aforementioned source.
"To date, we have grown by circumnavigating the competition very successfully with cars like the Qashqai, but to go further we will have to tackle the market head on. The C segment is an obvious growth area. The Qashqai and Juke will take sales in that market, but tackling it head on means building a car that is better than the VW Golf,” the executive added.
As we’ve said, the new vehicle will be the successor of the Almera model. This was introduced in 1995 to replace Sunny. The second generation of the car entered the market in 2000 and was underpinned by Nissan’s first new platform developed after the company teamed up with Renault.
The Japanese carmaker has bold ambitions, as it is targeting the segment’s icon Volkswagen Golf. The initiative is part of Nissan’s plan to become an active name in 90 percent of the world’s markets and gain an additional three percent market share on a global scale. The company is currently present in 84 percent of the world’s automotive markets.
“To date, we have grown by circumnavigating the competition very successfully with cars like the Qashqai, but to go further we will have to tackle the market head on," Andy Palmer, Nissan’s senior vice president ,was quoted as saying by the aforementioned source.
"To date, we have grown by circumnavigating the competition very successfully with cars like the Qashqai, but to go further we will have to tackle the market head on. The C segment is an obvious growth area. The Qashqai and Juke will take sales in that market, but tackling it head on means building a car that is better than the VW Golf,” the executive added.
As we’ve said, the new vehicle will be the successor of the Almera model. This was introduced in 1995 to replace Sunny. The second generation of the car entered the market in 2000 and was underpinned by Nissan’s first new platform developed after the company teamed up with Renault.