Nissan Sets All-Time Sales Record in Brazil
The previous record was set in 2011 when it sold 67,280 units while also recording the largest increase in sales. This means that with the few sales days left in 2012, the company has a good chance of besting its previous results by exactly 50 percent.
Nissan do Brasil has further plans for growth in the future as well, as the company plans to increase its market share to 5% by going from 157 dealers currently spread around the country to 240 by 2016.
"Announcing the sale of 100,000 units in one year means a lot to us and we are very happy for having made it. We are convinced that we are on the right track towards our sustainable growth, which will be complemented by the inauguration of our new plant in Rio, as of 2014," said Christian Meunier, NBA's President.
Nissan March, known as the Micra in other markets, represented a staggering 32% of the total sales number this year. It was followed by the Versa sedan with 18% of the total figure, while the Livina Family and the Frontier make up 15% and 17% respectively.