Photo: Nissan
The EV market is quickly becoming a very competitive one, with the lightning-fast rise of Tesla's Model S making other manufacturers adjust their strategy in order to remain relevant.
It's not just the car you're offering that decides how the end of the year balance will look like, it's actually the whole product. Give a man a car and then tell him to fend for himself, and that balance will read a very round zero come the 31st of December.
Tesla Motors is (still) offering lifetime free access to its Superchargers together with the purchase of one of their cars, and you have to agree that's a big incentive. With Supercharges spread out nicely all over the country, going coast-to-coast in an EV has never been an easier task. Sure, it will still take longer than with a conventional car, but it's entirely possible.
To cope with this, Nissan is extending its "No charge to charge" program into three more US Cities. To be more exact, it's Austin, Texas, as well as Monterey, California and Raleigh-Durham, North Carolina.
The gratuity is available for two years once the customer has acquired a Nissan LEAF. The sub-compact EV is still the world's best-selling electric vehicle, with over 84,000 units sold in the US alone, and Nissan is hoping to build on that. However, the offer is only available to new Nissan LEAF owners, which is possibly a pretty bad marketing move as existing customers might feel neglected or even cheated.
In separate but related news, Nissan has just been named the fastest rising automotive brand in 2015, jumping seven places in just one year all the way to 49 in Interbrand's Best Global Brands Study. The most impressive stats, though, are those showing Nissan evolution during the last five years. Back in 2011, the Japanese brand was sitting as low as the 90est place, which means it rose 41 spots during this short time period.
The estimated current value of the Japanese brand is $9.082 billion (8.057 billion euros), up 19% from last year's quotation of $7.6 billion (6.7 billion euros).
"Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic," said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."
Tesla Motors is (still) offering lifetime free access to its Superchargers together with the purchase of one of their cars, and you have to agree that's a big incentive. With Supercharges spread out nicely all over the country, going coast-to-coast in an EV has never been an easier task. Sure, it will still take longer than with a conventional car, but it's entirely possible.
To cope with this, Nissan is extending its "No charge to charge" program into three more US Cities. To be more exact, it's Austin, Texas, as well as Monterey, California and Raleigh-Durham, North Carolina.
The gratuity is available for two years once the customer has acquired a Nissan LEAF. The sub-compact EV is still the world's best-selling electric vehicle, with over 84,000 units sold in the US alone, and Nissan is hoping to build on that. However, the offer is only available to new Nissan LEAF owners, which is possibly a pretty bad marketing move as existing customers might feel neglected or even cheated.
In separate but related news, Nissan has just been named the fastest rising automotive brand in 2015, jumping seven places in just one year all the way to 49 in Interbrand's Best Global Brands Study. The most impressive stats, though, are those showing Nissan evolution during the last five years. Back in 2011, the Japanese brand was sitting as low as the 90est place, which means it rose 41 spots during this short time period.
The estimated current value of the Japanese brand is $9.082 billion (8.057 billion euros), up 19% from last year's quotation of $7.6 billion (6.7 billion euros).
"Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic," said Roel de Vries, Nissan corporate vice president and global head of Marketing and Brand Strategy. "Growing a global brand that's exciting and innovative is an integral part of our company's success."
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