Nissan Prepares Small Car Assault in South America
In other words, Nissan is struggling to increase its market share in South America, a region rarely "visited" by Japanese automakers. And how else it could do that if not by launching small and affordable models, perfectly matching the current market demands?
Carlos Tavares, the new chairman of Nissan Americas, will be the one supervising the assault, Autonews wrote. He noted that Nissan currently has a market share of around 20 percent in Mexico, totally opposed to the situation in Brazil where the currently struggled to reach 1 percent.
"We have a huge diversity of situations around the region," he was quoted as saying by the same source.
More specifically, Nissan will rely on a low-cost platforms that would roll off several affordable models in South America, including key markets such as Brazil and Argentina. And more importantly, the company already has the infrastructure needed to reach its goals as Renault currently owns an assembly plant in Curitiba, Brazil. This would be used to build the cheap vehicles, Autonews wrote. As the plan evolves, Nissan would expand production in nearby facilities, Tavares explained.
Beside all these applaudable efforts, Nissan is also preparing the toughest competitor Tata's Nano could get: a $3,000 car. However, details are still sketchy at this time so we'll keep you up to date with new reports as soon as available.