Photo: Nissan
Nissan seems to have a clear idea of what people want from them, and that is efficiency and low starting prices, not luxury fittings and high-end styling. The scheme is clearly working for them with the Qashqai in Europe, as the vehicle is basically outselling everything else on the market in its segment.
This car is called the Almera and it was developed in Thailand a few years back as an affordable sedan. It’s based on the Micra platform is focuses on two things: economy and offering enough room inside. But Europe also knows buys a lot of hatches that have been turned into sedans. Just take the Renault Clio Symbol or the Peugeot 207 Sedan.
Now, Nissan is joining the game with local production of the Almera sedan that will be put together in Russia to compete with market conditions there. The humble sedan seems like it has been reengineered by teams in Japan, the UK and Russia.
“As part of the Nissan Power 88 mid-term plan, we want to significantly increase our share of the overall Russian car market by 2016. Models like Almera will be crucial to our success.Nissan already offers one of the broadest model line-ups of any foreign manufacturer in Russia, but to date we have not been strongly represented in the fastest growing mainstream market. Almera will change that and bring something new to the segment by offering outstanding value, unique Japanese design, interior space not previously available in this market sector and world-class quality. The fact this is a car developed specifically for Russia, and manufactured locally in Togliatti, ensures it will fully meet the expectations and desires of our customers,” says Francois Goupil De Bouille, Nissan Managing Director for Russia.
Production will begin in Togliatti on an all-new production line following training of staff by Nissan engineers, with deliveries to follow in November.
Now, Nissan is joining the game with local production of the Almera sedan that will be put together in Russia to compete with market conditions there. The humble sedan seems like it has been reengineered by teams in Japan, the UK and Russia.
“As part of the Nissan Power 88 mid-term plan, we want to significantly increase our share of the overall Russian car market by 2016. Models like Almera will be crucial to our success.Nissan already offers one of the broadest model line-ups of any foreign manufacturer in Russia, but to date we have not been strongly represented in the fastest growing mainstream market. Almera will change that and bring something new to the segment by offering outstanding value, unique Japanese design, interior space not previously available in this market sector and world-class quality. The fact this is a car developed specifically for Russia, and manufactured locally in Togliatti, ensures it will fully meet the expectations and desires of our customers,” says Francois Goupil De Bouille, Nissan Managing Director for Russia.
Production will begin in Togliatti on an all-new production line following training of staff by Nissan engineers, with deliveries to follow in November.
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