New Tesla Store Opens in Milan
The opening gala held for the store attracted more than 400 VIPs, including world-famous personalities in fashion, sports and music. Tesla's 17th worldwide store, at Via Cerva 31 in Milan, is steps from the Duomo, La Scala Opera House and the Galleria Vittorio Emanuele.
In addition to Italian TV celebrities Nicola Savino, Daniele Bossari and Filippa Lagerback, a guest of honor was international football sensation Florent Malouda, one of the newest owners of the zero-emission Tesla Roadster. Malouda, who plays for Chelsea and the French national team, is European ambassador for the non-profit Haitian relief organization Yele Haiti, to which Tesla and Musk personally made charitable contributions.
"The Milan store captures the imagination and attention of Italy's sports car aficionados and the many trend setters and early adopters who set the pace for fashion and design," said Tesla CEO Elon Musk, who hosted the party last week.
In addition to its newest store, Tesla is a central attraction at the Milan showroom of Belgian fashion designer Dirk Bikkembergs, who is also the first fashion designer to hold a fashion show in a football stadium.
Future Italian Tesla owners have to know that they also may refuel at public charging points thanks to Ancona-based Energy Resources Green Mobility who builds charge points - including those that run on pure solar energy.