New Citroen C4 Picasso Commercial: Astronauts in Space [Video]
Criticized for its strange front end design, we thing this car still deserves our time and our praise for trying to be original in every way possible. For example, the car has two armrests at the front, one for each seat, a real 120volt electric socket, the parking brake button is on the dash, right next to the radio and the speedometer and rev counter are in the middle of the dash, not in front of you.
Besides French character, another thing the new C4 Picasso has got in large quantities is space, 630 liters of it in the boot, for instance. This explains why the metaphor chosen by Citroen for this market debut commercial is astronauts flaring in space.
The best thing we can say about the ad is… that it's very creative. The worst is that we're not sold on the car, which isn't saying much for a bunch of supercar lovers like us.