Photo: Chevrolet
General Motors is set to introduce its all-new mid-size pickup trucks to the US market in 2014, GM North America President Mark Reuss revealed Tuesday.
Speaking at the Dawda Mann anunual Automotive Industry Breakfast, Reuss said the new Chevrolet and GMC trucks will hit the North-American market next year, but stressed that customers shouldn’t expect for Colorado and Canyon replacements.
"Don't think of them as Canyon and Colorado replacements because they're not. We're going to really target different buyers with these two trucks. We'd love to have a truck like a Chevrolet midsize truck go really attack the West Coast with a lifestyle truck that is really beautiful and fun. It's a different positioning than a semi serious duty cycle truck that we might do with a GMC Canyon,” Reuss said.
The GM representative added that the Chevrolet and GMC trucks will come with “a lot more fuel economy” and will target different different buyers, hinting a rather unexpected brand differentiation.
The new mid-size pickup trucks, which won’t share engines with the Chevrolet Silverado and the GMC Sierra, will be built at GM’s Wentzville Assembly Plant in Missouri.
Story via DetroitNews
"Don't think of them as Canyon and Colorado replacements because they're not. We're going to really target different buyers with these two trucks. We'd love to have a truck like a Chevrolet midsize truck go really attack the West Coast with a lifestyle truck that is really beautiful and fun. It's a different positioning than a semi serious duty cycle truck that we might do with a GMC Canyon,” Reuss said.
The GM representative added that the Chevrolet and GMC trucks will come with “a lot more fuel economy” and will target different different buyers, hinting a rather unexpected brand differentiation.
The new mid-size pickup trucks, which won’t share engines with the Chevrolet Silverado and the GMC Sierra, will be built at GM’s Wentzville Assembly Plant in Missouri.
Story via DetroitNews
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