New Aston Martin W-One Brand Center in London
“The new space will function as showroom and boutique, providing both an essential introduction to the brand and a location where existing customers and collaborators will find themselves instantly at home. The facade combines stone, timber and glass to make a warm, welcoming destination, distinct from the traditional showroom aesthetic and highlighting the personal one-to-one service offered within W-One,” Aston Martin says.
Aston Martin brand partners will also have their part to say - Jaeger LeCoultre, Bang & Olufsen, Louis Roederer and John Lobb, will all have a presence in the store. The ‘Q – by Aston Martin’ bespoke service will also impress and be tailored somewhat similar to a luxury boutique.