New AMG Customer Private Lounge Opens in Affalterbach

The Mercedes-Benz high-performance luxury cars subsidiary has just announced the opening of the new AMG Private Lounge in Affalterbach, a place where customers are given premium treatment. The new multi-storey building is directly reachable from the AMG showroom via an outside staircase.

In the entrance, visitors are treated to a photographic display of the legendary 300 SEL 6.8 AMG racing touring car on the famous "Eau Rouge" in Spa-Francorchamps (Belgium).

The AMG Private Lounge in Affalterbach is divided into different areas. The "brand wall" is devoted entirely to motorsports - recognisable by the oversized motif of the SLS AMG GT3. Opposite the "brand wall" is the "lifestyle wall", where visitors are able to relax or converse.

A selection of media such as an iPad and Playstation are provided for individual entertainment. A library with a selection of reference material and coffee-table books is also featured. The exclusive leather furniture whose design is reminiscent of AMG sports seats with its leather upholstery and contrasting topstitching.

The so-called "Silent Space" located at the centre of the AMG Private Lounge is provided for conversation, while next to this is the coffee bar, whose rear face features a fabric-lined photo motif of the SLS AMG on the Paul Ricard race circuit in Le Castellet (southern France). A 73 sqm terrace is also included.

"The new AMG Private Lounge in Affalterbach is an exclusively and unusually designed meeting-point in which to spend time. We see it as a second living-room for our customers. We want the AMG Private Lounge in Affalterbach to provide the perfect setting for the most exciting day of the year – for example when our customers take possession of their new AMG-Mercedes here in Affalterbach," said Ola Kallenius, Chairman of Mercedes-AMG GmbH.

❐ Check out the New AMG Customer Private Lounge Opens in Affalterbach photo gallery