Taking customer care to the next level is what Audi is all about with one of the most amazing promotional ideas we've ever head of. Rather than simply giving the new A8 to potential customers, Audi is offering the an amazingly sexy metal cube, which measures exactly 11x11x11 centimeters.
Press the big start-stop button at the top and a timer appears on one of the cube's facets, which is an LED screen. Exactly 90 minutes later, an Audi partner finds you via GPS and brings the A8 to where you are.
The customer will then have 24 hours reserved for an extensive test drive, in which to contemplate just how geeky both the box and the new A8 are, and how much he needs all those complicated MMI menus in his life.
Audi says they've already piloted the "Cube" in the Netherlands to great success, as many people have actually bought the car. Other countries, starting with Germany, are soon to follow.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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