Most Women Rely on Men for Car Servicing, Study Says
In fact, 35% of women stated that they were not confident that they would get a good experience from a car service, as opposed to just 24% of men.
Almost half of the women asked stated that they leave car servicing up to the men in their families, with 36% leaving it to husbands, 6% boyfriends and 4% dads.
“It is clear that there is still a feeling of discomfort amongst women drivers towards taking their cars in for a service, which could be why they are leaving it up to men,” said Bosch Car Service Concept Manager, Howard Price. “The majority of customers in general (70%) already feel confident that they will get a good experience of getting a car serviced, and this is good news for the profession. However, there are still discrepancies according to gender and age; car servicing professionals need to continue to do all they can to build the same levels of confidence among all customers, regardless of whether they are male or female, old or young.”
The survey also revealed that three in ten drivers under the age of 24 admitted to letting their parents deal with the responsibilities of car maintenance, and just three in ten took their own cars in for a service.
“With younger drivers, the reason for leaving it up to parents is most probably because of inexperience – as well as cost – rather than feeling unconfident in the experience of car servicing,” added Price.