Mitsubishi Lands Five Guinness World Records in 24H
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This is exactly what the guys from the American division of Mitsubishi did earlier this week, forced by the people from 180 Los Angeles, the auto maker's agency of record. Mitsubishi people, 180 people and Guinness people climbed aboard their cars, attached to the motorcade an Outlander and Outlander Sport and headed to the frozen Ghost Lake near Calgary, Alberta, Canada.
There, the two vehicles were put through their paces in an attempt to break not one, but five world records. All records were broken, in a gargantuan show of might. The goal: prove the technology and capabilities which go into these vehicles. Below are the new records set by the two Outlanders:
- greatest distance driven by a vehicle in reverse on snow in 30 seconds
- shortest braking distance by a vehicle on ice
- most vehicle figure eights on ice in two minutes
- fastest vehicle slalom relay on ice
- fastest driven square lap
The two cars were driven by stuntman Garvin Cross, with his performance being caught on tape and put together in a video that will be part of a new marketing campaign which kicked off on February 9.
"The spot clearly captures the incredible capabilities of our unparalleled all-wheel control system on our advanced Outlander family of vehicles, now even more relevant given the recent unpredictability in the weather," said Greg Adams, Mitsubishi vice president of marketing.
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comments written so far
On 11 March 2011 at 23:27 UTC, riuth said:
The commercial shows the first test at 6:53 AM, in full daylight. It is still dark that part of the world at 6:53, so why lie through advertising?
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