Mitsubishi i Commercial: New Normal [Video]
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Instead, the automaker is presenting their vision of the future in the form of a package that’s the new “normal”.
“New Normal” is the name of their fresh marketing campaign launched in the the States, where the Japanese automaker plans to drop a full thousand (yes, that one thousand or 1,000) i electric vehicles. Besides the all-electric cars, there will also be 30 quick-charge systems spread across the town of Noral.
"Normal EVTown is a community that is embracing new technology in an environmentally sound way," says Chris Koos, Mayor of Normal, Illinois. "It is a way of imagining the future and Normal is that future."
It all sound very interesting, but we don’t think they are actually giving away any cars here, so you shouldn’t consider moving to Illinois quite yet. Instead, the EVs will be prioritized, so the town’s people will be prioritized when taking delivery.
The i costs $20,490 when you deduct the $7,500 in federal tax credit. It’s powered by a 66 horsepower synchronous electric motor, a 330V lithium-ion battery pack that can store up to 16 kWh and a single fixed reduction gear transmission. The top speed is 80 mph, not that it’s legal to do that around town.
The fact of the matter is that if they manage to put 1,000 cars on the streets of Normal, it will be the mecca of EV across the world, and we’ll be able to see what Mitsubishi’s vision of the future looks like.
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comments written so far
On 13 October 2011 at 16:07 UTC, Redbird said:
I live in Normal, IL where I attend school at Illinois State University. Lots of the shots were actually filmed a block or two away from where I live. I think this idea is great, but they show Normal in a much different light than it really is. All they show are middle aged and older people when in fact 45% of the population is College Students. They show it as this small innocent rural town of farmers and grandmas and forget to mention the big meth problem and crime. They also do a good job of making it look like there isn't a school full of 20,000 college kids there. Good Job Mitsubish! You managed to turn a party town into an old peoples home!
On 8 November 2011 at 11:06 UTC, robeiii said:
I grew up in Normal and attend college at ISU. Yes, Mitsubishi did paint Normal in a light that wasn't quite reality but they are selling cars and not Meth. They took the good parts and didn't focus on the bad. While I was growing up I did see many of those "good parts" as many communities have them. And as a college student I partied like the best of em. When I return I see booming community that is embracing change/growth and also dealing with the woos that it brings. ISU is also a critical part of the community but the typical college student isn't the target audience, it's your moms, dads grandpeeps... middle aged and older people. As a middle aged former Normalite (man, can't believe I'm middle aged...39) I am proud of my "rural" community for embracing change and Mitsubishi for bring so much to the community.... and to be honest the car doesn't look half bad. Ok, it looks half bad but despite the looks the EV concept seems promising and I might consider it my next car purchase.
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