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MINI Wins 2011 Supermini of the Year Award

The British manufacturer has managed to pick up a new supermini title every one of the nine years it has been on sale in the UK, and looking at competitors like the Ford Fiesta and VW’s Polo, this is a true achievement.

Mini continually tops the residual value charts, making it a clear fleet manager’s favorite. However, the Mini brand isn’t resting on its laurels, launching new models and special-edition variants, such the Paceman we saw at the 2011 Detroit Auto Show. The popular mix of performance, low running costs and CO2 emissions is also partly to blame for the success.

“We are delighted to receive this prestigious recognition from BusinessCar. The corporate sales channel has increased in importance for MINI since the recent launch of the fourth member of the MINI family. The new four door MINI Countryman has already generated huge interest in the fleet market amongst buyers seeking the unique MINI driving experience combined with increased space and practicality,” commented on the award Jochen Goller, Director MINI UK.

MINI's stylish image and excellent driving experience means owners are holding on to them and pushed residual values even higher, as those wanting to buy the car second-hand rush to buy one of the few models available.

“Normally it would be incredible to see a car hold onto its title for nine years, but with the MINI’s unbeatable running costs and driver appeal, it’s no surprise to see it take the BusinessCar Supermini of the Year Award for a ninth straight year. The excellent residual values and economy mean it’s a small car that makes big sense for business,” said BusinessCar Editor Paul Barker.

The new MINI One D and MINI Cooper D are both eligible for free of charge entry into the London Congestion Charge Zone, as they emit just 99g of CO2 per kilometer.
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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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