MINI Launches John Cooper Works Apparel Collection

People like to have clothes and accessories that match the car they drive. Since MINI owner have their own apparel line to choose from, why not creating a collection that is designed to suit the ones driving the sportier versions of the MINI, under the John Copper Works badge.

MINI therefore launched a special JCW line of textiles and accessories for him and her. According to MINI, this sporting product line sets out to “KEEP IT WILD” and is complete with logos and trim features which recall the distinctive British Racing Green color shade.

For example, the Men’s John Cooper Works T-Shirt aims to catch the eye of amateur mechanics, while bearing a “KEEP IT WILD” motif. Green contrasting stripes on the collar and arm borders, and the embroidered JCW logo on the chest are signature features of the Men’s John Cooper Works Polo, a grey shirt with button-down neck and red trim under the collar.

The long-sleeved John Cooper Works Rugby Shirt with buttoned V-neck in understated green is destined for the cooler days, grabbing attention with its red Racing Stripes on the lower left sleeve and black stitched JCW logo on the chest. The ladies’ shirt boasts a bold “KEEP IT WILD” print on the front, contrasting stripes on the left upper sleeve and embroidered JCW logo on the nape of the neck.

The Unisex John Cooper Works Belt has two pockets attached to its reverse side which feature “KEEP IT WILD” artwork, where you can keep keys, credit cards, condoms...

The highlight of the collection is the new JCW sport shoe created in a partnership with the Japanese fashion label Onitsuka Tiger. The outside of the shoe bears the JCW logo, while rubber patches at the front and rear of the shoe faithfully reproduce the style of the MINI Cooper S radiator grille.