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Michelin Fantasy Parade Commercial Makes Pixar Look Unimaginative

Does Pixar make the best cartoons? I don't think so. They've got the creativity going, but not the humor and the plot. Before I start going off on a tangent about Monsters Inc, let's look at a commercial from Michelin.
Michelin Fantasy Parade Commercial Makes Pixar Look Unimaginative 1 photo
Photo: screenshot from Youtube
Everyone's favorite chubby tire mascot released an ad at the beginning of September. Despite it costing a pretty penny to make, it only managed to get a few thousands of Youtube viewers interested.

The gist of it is that the Michelin Total Performance package puts more great characteristics into every tire than the competition. But the way they're selling it appeals to children and adults alike.

First, we meet the army of the Robustness Rhino. He and his minions ensure the tires take a pounding and ask for more. A quite ride is what the Silence Fennec Fox is all about. Don't you just hate tires that won't stick when it's raining? An army of octopi and gecko lizards take care of safety for Michelin.

When snakes with rollerblades are the heads of tire performance engineering, you know that your car will perform like it's on rails. The grip monsters are on the job when winter hits. They have thick fur and ice axes to cope with harsh conditions.

Of course, all that doesn't mean anything without the work of the fuel savers. They ensure every drop of fuel is conserved.

There's a saying that claims reality is stranger than fiction. We're never going to have cars with octopus legs though it would be interesting to see them attack people. However, Michelin and other companies are already working on airless tires, which the military is particularly interested in. Systems with multiple rollers that change direction are also under consideration.

Curious about how it all began? Michelin is a manufacturer based in Clermont-Ferrand in the Auvergne region of France. The company was founded in 1889 by two brothers, Edouard and Andre, who ran a rubber factory. One day, a cyclist arrived at the factory with pneumatic tires in need of repair. It took three hours to remove because it was glued on. Despite this, Edouard was fascinated with the idea of the air-filled tire and the rest is history.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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